Deer Valley: The Quest for Excellence

Deer Valley, a moderate-sized resort operating on less than 2,000 acres, is ranked by many as North America's top resort for its impeccable service, award-winning food, luxurious rooms, and velvety slopes. This beautifully produced coffee-table book traces Deer Valley's rise to the top, from its founding in 1981, when skeptics scoffed at the idea that skiers would pay to be pampered, to its well-publicized role as the venue for the 2002 Olympic Winter Games slalom and freestyle events.

One chapter of the book details the life of Deer Valley's Director of Skiing, Stein Eriksen, the Norwegian Olympic gold medalist who became an icon for the sport. The book is illustrated throughout with spectacular photos, illuminating the success behind this luxurious ski resort.

Deer Valley's journey to the top of the industry was not without its challenges. When the resort opened in 1981, many doubted that skiers would be willing to pay for the level of pampering and luxury that Deer Valley promised. However, the resort's founders were determined to create an unparalleled skiing experience, and they invested heavily in creating a world-class infrastructure and amenities.

The resort's attention to detail and commitment to exceeding guest expectations quickly paid off. Deer Valley's slopes were meticulously groomed, its dining options were acclaimed for their quality and creativity, and its lodging options offered a level of comfort and elegance that was unmatched in the industry. As word of Deer Valley's excellence spread, the resort began to attract a loyal following of discerning skiers who were willing to pay a premium for the privilege of experiencing its unparalleled offerings.

The book's chapter on Stein Eriksen provides a fascinating glimpse into the life of the man who became synonymous with Deer Valley's success. Eriksen, a Norwegian Olympic gold medalist, was recruited to serve as the resort's Director of Skiing, a role in which he used his expertise and passion for the sport to help shape the overall experience for Deer Valley's guests.

Through his tireless efforts and his ability to inspire both staff and guests, Eriksen played a crucial role in establishing Deer Valley as a premier destination for skiers. The book's detailed account of his life and career provides valuable insights into the leadership and vision that have been central to Deer Valley's ongoing success.

The spectacular photography featured throughout the book serves to further highlight the resort's natural beauty and the exceptional experiences it offers. From the sweeping vistas of the surrounding mountains to the intimate details of the resort's luxurious accommodations, the images capture the essence of Deer Valley's unique appeal.

Overall, this coffee-table book is a comprehensive and visually stunning exploration of one of the most renowned ski resorts in North America. Its thoughtful narrative and breathtaking imagery provide readers with a true appreciation for the dedication, innovation, and passion that have made Deer Valley a shining example of excellence in the industry.

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